Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider.

This project was part of a quarter-long Service Design case study as part of the Advanced UX Strategy Master’s certificate program at the University of Denver and was inspired by my own experience using Caretap EVV as a caregiver.

My goal was to increase revenue through the optimization of conversion rates of the Caretap EVV mobile app and the number of active users by uncovering key opportunities throughout the user journey, including in-person and digital touchpoints.