Product design
I design
A Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.
Design approach
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Current projects
I'm contributing remotely as Founding Designer at Recovery Jobs and as a Partner at Mento Design Academy, empowering the next wave of designers through community building and strategic partnerships.
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Improving Caretap EVV's Home Healthcare Provider Experience
Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.
See case study
Service design
Mobile
UX research
UX research
Business strategy
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.
Open in Confluence
6 Ways Web Accessibility
Is Good Business
In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.
Say hello!
Scroll back to the top
I design
A Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.
Design approach
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Current projects
I'm contributing remotely as Founding Designer at Recovery Jobs and as a Partner at Mento Design Academy, empowering the next wave of designers through community building and strategic partnerships.
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
Product design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Service design
Mobile
UX research
UX research
Improving Caretap EVV's Home Healthcare Provider Experience
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
Open in Confluence
6 Ways Web Accessibility
Is Good Business
In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.
Say hello!
Scroll back to the top
I design
A Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.
Design approach
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Current projects
I'm contributing remotely as Founding Designer at Recovery Jobs and as a Partner at Mento Design Academy, empowering the next wave of designers through community building and strategic partnerships.
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"Zoe is a product designer that listens carefully, designs and iterates from feedback offered. I feel lucky to have her part of our team @Recovery Jobs."
David Page
Investor and Advisor @ New Road Media
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Leading MR Design @ Meta and Founder @ Mento Design Academy
Product design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Service design
Mobile
UX research
UX research
Improving Caretap EVV's Home Healthcare Provider Experience
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
Open in Confluence
6 Ways Web Accessibility
Is Good Business
In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.