Product design
I design
A Digital Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.
Design approach
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Current projects
Currently leading the redesign of a HealthTech company's digital products, and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.
Currently leading the redesign of a HealthTech company's digital products, and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Product design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Product design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Improving Caretap EVV's Home Healthcare Provider Experience
Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.
See case study
Service design
Mobile
UX research
UX research
Business strategy
Improving Caretap EVV's Home Healthcare Provider Experience
Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.
See case study
Service design
Mobile
UX research
UX research
Business strategy
Service design
Mobile
UX research
UX research
Improving Caretap EVV's Home Healthcare Provider Experience
Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.
See case study
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.
See in Confluence
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.
See in Confluence
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.
See in Confluence
Freelance
Web app
B2C SaaS
Featured client work: inclusive vocational digital services
*Identifiable & confidential features have been changed for public display.
See prototype walkthrough
6 Ways Web Accessibility
Is Good Business
In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.
Scroll back to the top
Scroll back to the top
Say hello!
Made with 🧉 (yerba mate) & ♥️
Made with 🧉 (yerba mate) & ♥️
© 2025
All rights reserved.
© 2025
All rights reserved.
I design
A Digital Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.
Design approach
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Current projects
Currently leading the redesign of a HealthTech company's digital products, and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
Product design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Service design
Mobile
UX research
UX research
Improving Caretap EVV's Home Healthcare Provider Experience
Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.
See case study
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.
See in Confluence
Freelance
Web app
B2C SaaS
Featured client work: inclusive vocational digital services
*Identifiable & confidential features have been changed for public display.
See prototype walkthrough
6 Ways Web Accessibility
Is Good Business
In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.
Scroll back to the top
Say hello!
Made with 🧉 (yerba mate) & ♥️
© 2025
All rights reserved.
I design
A Digital Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.
Design approach
Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.
Current projects
Currently leading the redesign of a HealthTech company's digital products, and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
"What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."
Radu Vucea
Growth Design @ Meta and Founder @ Mento Design Academy
"I have been mentoring Zoe since 2023 and highly recommend her to any team based on my observations. She is passionate about the healthcare space, highly adaptable to feedback, and tackles ambiguity through curiosity. Zoe is a life-long learner at heart and will continue to grow in any role with her growth mindset."
Juliette Weiss
Principal Design Lead @ Moderna, ex-Microsoft
"While working alongside Zoe at Mento Design Academy, I was consistently impressed by her thoughtful approach as Mentor Community Manager. Her natural ability to deeply understand the mentor community as individuals immediately stood out. She didn't just create events and post announcements. She spoke to us one-on-one, listened, and empathized with each mentor's unique needs and issues. Zoe's authentic leadership style and ability to turn feedback into actionable solutions made a lasting impact on not only the mentors but ultimately the students."
Jeremy Miller
Author + Host @ Beyond UX Design
Product design
Mobile
UX research
UX research
Routine Management for Caregivers & Wellness Seekers
The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.
See case study
Service design
Mobile
UX research
UX research
Improving Caretap EVV's Home Healthcare Provider Experience
Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.
See case study
Product design
Mobile & desktop
B2B SaaS
UX research
Omni-channel Inventory Management for Micro Businesses Owners
Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.
See in Confluence
Freelance
Web app
B2C SaaS
Featured client work: inclusive vocational digital services
*Identifiable & confidential features have been changed for public display.
See prototype walkthrough
6 Ways Web Accessibility
Is Good Business
In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.
Scroll back to the top
Say hello!
Made with 🧉 (yerba mate) & ♥️
© 2025
All rights reserved.