I design

A Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.

Zoe speaking on stage at Capital Factory in Austin, Texas.
Zoe speaking on stage at Capital Factory in Austin, Texas.
mockup of a person holding the updated Caretap EVV mobile app on an iphone 14.

Design approach

Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.

Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.

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Current projects

I'm contributing remotely as a Product Designer on client projects and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.

I'm contributing remotely as a Product Designer on client projects and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.

  • "I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."

    Radu Vucea

    Leading MR Design @ Meta and Founder @ Mento Design Academy

  • "What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."

    Radu Vucea

    Leading MR Design @ Meta and Founder @ Mento Design Academy

  • "I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."

    Radu Vucea

    Leading MR Design @ Meta and Founder @ Mento Design Academy

  • "What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."

    Radu Vucea

    Leading MR Design @ Meta and Founder @ Mento Design Academy

Person holding an iphone with the Wellness Team mobile app concept routines homepage pulled up.

Product design

Mobile

UX research

UX research

Routine Management for Caregivers & Wellness Seekers

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

See case study

Person holding an iphone with the Wellness Team mobile app concept routines homepage pulled up.

Product design

Mobile

UX research

UX research

Routine Management for Caregivers & Wellness Seekers

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

See case study

An iphone 14 laying on a desk with the updated Caretap EVV designed by Zoe pulled up next to some journals, a coffee, and computer.

Improving Caretap EVV's Home Healthcare Provider Experience

Caretap is a service developed by SRS Web Solutions that allows professional home health care providers (e.g., Personal Care Assistants) to log their working hours and activities securely to receive payment through an insurance provider. To optimize conversion and retention rates, I took a service design approach to uncover key opportunities for improvement along the entire user journey of Caretap services, including in-person and digital touchpoints.

See case study

Service design

Mobile

UX research

UX research

Business strategy

An iphone 14 laying on a desk with the updated Caretap EVV designed by Zoe pulled up next to some journals, a coffee, and computer.

Service design

Mobile

UX research

UX research

Improving Caretap EVV's Home Healthcare Provider Experience

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

See case study

Person holding an iphone with the Wellness Team mobile app with the inventory management app Zoe designed pulled up, showing the inventory dashboard.

Product design

Mobile & desktop

B2B SaaS

UX research

Omni-channel Inventory Management for Micro Businesses Owners

Liventory is a B2B E-commerce SaaS concept I developed aimed at helping micro-business owners track their inventory and finances of physical goods across in-person and online sales channels.

Open in Confluence

Person holding an iphone with the Wellness Team mobile app with the inventory management app Zoe designed pulled up, showing the inventory dashboard.

Product design

Mobile & desktop

B2B SaaS

UX research

Omni-channel Inventory Management for Micro Businesses Owners

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

Open in Confluence

6 Ways Web Accessibility
Is Good Business

In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.

Say hello!

Email me

LinkedIn profile

@zoebria

Share

Scroll back to the top

Scroll back to the top

I design

A Product Designer with a strong foundation in UX research & strategy who is passionate about tackling complex and meaningful challenges.

Zoe speaking on stage at Capital Factory in Austin, Texas.
mockup of a person holding the updated Caretap EVV mobile app on an iphone 14.

Design approach

Growing up in two cultures, selling clothing I made, obtaining a BBA in Entrepreneurship, & later a graduate certificate in UX Strategy while caring for a loved one have all formed my empathetic and strategic design approach grounded in user research methods.

Rocket icon

Current projects

I'm contributing remotely as a Product Designer on client projects and as a Partner at Mento Design Academy, empowering the next wave of designers through community building.

  • "I got to meet and work with Zoe first as a mentor, then as a manager, and I am genuinely convinced anyone working with her would consider themselves equally lucky as my team and I do."

    Radu Vucea

    Leading MR Design @ Meta and Founder @ Mento Design Academy

  • "What I love most about working with Zoe is how structured she is. We always get detailed notes, she communicates proactively, and she always gets every detail."

    Radu Vucea

    Leading MR Design @ Meta and Founder @ Mento Design Academy

Person holding an iphone with the Wellness Team mobile app concept routines homepage pulled up.

Product design

Mobile

UX research

UX research

Routine Management for Caregivers & Wellness Seekers

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

See case study

An iphone 14 laying on a desk with the updated Caretap EVV designed by Zoe pulled up next to some journals, a coffee, and computer.

Service design

Mobile

UX research

UX research

Improving Caretap EVV's Home Healthcare Provider Experience

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

See case study

Person holding an iphone with the Wellness Team mobile app with the inventory management app Zoe designed pulled up, showing the inventory dashboard.

Product design

Mobile & desktop

B2B SaaS

UX research

Omni-channel Inventory Management for Micro Businesses Owners

The Wellness Team app concept aims to motivate care recipients to build healthier habits by supporting their sense of autonomy, achievement, and connection while supporting caregiver needs for clear communication and daily activity management. I developed this concept inspired by my experience as a caregiver and after conducting ethnographic research and shadowing an informal caregiver.

Open in Confluence

6 Ways Web Accessibility
Is Good Business

In this article, I share how my perspective as a UX Designer on accessible web design has changed since learning more about it, six ways it can help organizations meet their business goals, and why we shouldn’t let perfectionism get in the way of our efforts. Note: I’m simply someone who wants to learn how to design more inclusively. I’m not, by any means, a subject matter expert on web accessibility.

Say hello!

Email me

LinkedIn profile

@zoebria

Share

Scroll back to the top